Privacy & Cookie Policy

Last updated: 08/05/2026

This Privacy & Cookie Policy explains how NeverBetterCo collects, uses and protects personal information when you visit our website.

This website is designed to showcase NeverBetterCo products and provide information about our materials, product use and safety. We do not sell products directly through this website. Product links may take you to our own product listings on Amazon.co.uk, where purchases are completed through Amazon.

1. Who we are

This website is operated by:

NeverBetterCo
Company name: NeverBetterCo Ltd
Company number: 16687461
Registered office: Unit A, 82 James Carter Road, Mildenhall, Bury St. Edmunds, England, IP28 7DE
Email: hello@neverbetter.uk

For privacy questions, you can contact us using the email address above.

2. Information we may collect

Depending on how you use the website, we may collect:

information you send to us through a contact form or email, such as your name, email address and message;
basic technical information, such as your IP address, browser type, device type, pages visited and the time/date of your visit;
cookie and website usage information, where cookies or similar technologies are used.

We do not collect payment information through this website.

3. How we use your information

We may use your information to:

respond to enquiries or messages you send us;
operate, maintain and improve the website;
understand how visitors use the website;
protect the website from spam, fraud, misuse or technical issues;
keep basic records where required for business, legal or accounting purposes.

We will not sell your personal information.

4. Purchases through Amazon

This website may link to NeverBetterCo product listings on Amazon.co.uk.

If you click through to Amazon, your purchase, payment, delivery, returns and customer service are handled by Amazon. Amazon’s own privacy policy, terms and customer service processes will apply once you leave our website.

We do not receive your full Amazon payment details from this website.

5. Contact forms and email enquiries

If you contact us through a form or by email, we will use the information you provide to read, manage and respond to your enquiry.

We may keep a record of your message for a reasonable period in case we need to follow up, manage a product question, deal with a complaint, or maintain business records.

6. Cookies

Cookies are small files placed on your device when you visit a website. They help websites work properly, remember settings, understand visitor behaviour, or support marketing and analytics.

This website may use:

Strictly necessary cookies

These are needed for the website to work properly. They may help with basic functions such as page loading, security, session management or remembering cookie preferences.

These cookies do not usually require consent.

Analytics cookies

These help us understand how visitors use the website, such as which pages are viewed and how visitors move around the site.

We may use analytics provided by IONOS or another analytics provider. Where these cookies are not strictly necessary, they should only be used with your consent.

Marketing or tracking cookies

We do not currently intend to use advertising pixels or marketing tracking cookies on this website.

If this changes in future, this policy will be updated and, where required, visitors will be asked for consent before those cookies are used.

Third-party cookies

Some third-party services, such as embedded videos, maps, social media content or analytics tools, may set their own cookies.

Where possible, we will avoid unnecessary third-party tracking. If third-party tools are added, this policy should be updated to explain what they are and why they are used.

7. Managing cookies

You can control cookies through your browser settings. Most browsers allow you to block or delete cookies.

If the website uses a cookie banner or preference tool, you can also use that to accept or reject non-essential cookies.

Blocking some cookies may affect how the website works.

8. Legal basis for using personal information

Where applicable, we use personal information on the following bases:

Consent — for example, where you agree to non-essential cookies.
Legitimate interests — for example, to respond to enquiries, operate the website, prevent misuse, and understand basic website performance.
Legal obligation — where we need to keep records or respond to lawful requests.

9. How long we keep information

We only keep personal information for as long as necessary.

For example:

enquiry emails may be kept for a reasonable period so we can manage follow-ups or customer questions;
website analytics data may be kept for the period set by the analytics provider;
business records may be kept where needed for legal, tax or accounting reasons.

When information is no longer needed, we will delete it or anonymise it where practical.

10. Who we may share information with

We may share limited information with trusted service providers who help us run the website or manage our business, such as:

website hosting providers, including IONOS;
website analytics providers;
email or contact form providers;
professional advisers, if needed;
legal or regulatory authorities, where required by law.

We do not sell personal data.

11. International transfers

Some service providers may process data outside the UK. Where this happens, we expect appropriate safeguards to be in place to protect personal information.

12. Your rights

Under UK data protection law, you may have rights over your personal information, including the right to:

request access to personal information we hold about you;
ask us to correct inaccurate information;
ask us to delete information in certain circumstances;
object to certain uses of your information;
ask us to restrict how we use your information;
withdraw consent where we rely on consent.

To make a request, contact us at: [insert contact email]

You also have the right to complain to the UK Information Commissioner’s Office if you are unhappy with how your personal information is handled.

13. Changes to this policy

We may update this Privacy & Cookie Policy from time to time, especially if we change the website, add new tools, or use different cookies.

The latest version will always be available on this page.